Food for thought

Free Marketing Tools for Online Business Owners

By December 15, 2020 January 25th, 2021 No Comments

Rikki Ellis | 12/15/2020

Every business owner, especially the newcomers, needs to know how to save costs. While focusing on your products or services will help you thrive, you must also implement effective marketing techniques. Free digital marketing tools can help you market your business cost-effectively. Therefore, I will discuss a few free marketing tools to help your online business.

  1. Buffer

Buffer is a free management tool that allows you to streamline your content posting on social media. Social media has been a force to reckon with when it comes to marketing, and with a tool like Buffer, you can engage your target audience, gain more followers, and promote your brand. This social media marketing tool comes with plenty of useful tools and allows you to access multiple accounts from a single dashboard. You can also create drip campaigns, schedule posts, track, and analyze how successful your posts are.

Buffer has a free version, which is well suited for small businesses looking to grow their brand on a budget. However, if you want to maximize its full potential, you should upgrade to one of their paid plans.

  1. Canva

Many businesses are leveraging visual content to promote their brand and gain a professional appearance. These days, visual content has become a very popular marketing technique. Businesses can gain credibility using infographics, custom illustrations, and well-designed sales proposals. Canva is an excellent graphic design tool for this purpose.

It is easy to use and comes with various free fonts, templates, illustrations, and images that you can drag and drop. Canva allows you to create free social media images, flyers, infographics, brochures, etc. There are other good design tools out there for your business. One of them is LogoCreator, a free design tool that allows you to create beautiful brand logos for your business.

  1. Evernote

Evernote is a free tool that lets you organize the way you market your business. Since business ideas can come to you at any time, you must organize your notes. When you do this, you will be able to prioritize your notes and capitalize on opportunities. With Evernote, you can easily capture and store ideas, trends, and inspiration for later use.

Whatever you still using, this tool can be accessed using your laptop, tablet, or mobile phone. And this is why Evernote is perfect for storing market research, content ideas, competitive analysis, and brainstorming.

  1. SurveyMonkey

This free online survey tool is very popular and good for collecting customer information. SurveyMonkey allows you to engage your customers, secure insights on your business easily, and uncover trends. This software has an easy-to-use interface that allows you to create, design, and publish your business survey seamlessly. Also, you can analyze results in the backend.

If you want to carry out an online survey and are on a tight budget, you should try out this free tool. SurveyMonkey will also help you save costs.

  1. Due

Due is an excellent tool that allows marketers to track the amount of time spent on a marketing project for free. It provides an excellent way for businesses to budget time effectively and increases their productivity.  Due also features a platform for payments and invoicing that is perfect for freelancers to receive payments for their services. This time tracking app allows you to calculate billing time easily.


Free digital marketing tools can help you implement the best marketing strategies cost-effectively. There are many applications out there that will help you run your business smoothly. In all, the success of your brand largely depends on your marketing decisions. So, always ensure to make the best ones by leveraging the right tools.

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