Pinnacle Web Agency connects small business websites to the tools they already run on: CRMs, POS systems, booking tools, payments like Stripe and QuickBooks, email and text workflows and calendars. We also build custom API connections, data syncing and live reporting dashboards. Integrations start at $1,500 for a single connection, and larger multi-system projects get a written quote.
What a website integration does for your business
Most small businesses run on a handful of tools that do not talk to each other. A lead fills out your website form, and someone copies it into the CRM. An order comes in, and someone enters it into the POS. A payment clears, and someone updates the books by hand.
An integration connects those systems so information moves on its own. The result is less double entry, fewer missed leads, fewer typos and a clearer picture of what is happening in your business.
A few examples of what that looks like day to day:
- A quote request on your website shows up in your CRM, tagged and assigned, within seconds.
- An online order lands in your POS and kitchen or shop queue without anyone retyping it.
- A Stripe payment is matched to the right customer in QuickBooks, so your books stay current.
- A new booking appears on the right team member's calendar and sends the customer a confirmation.
Integrations we build
- CRM integration: send website leads, form fills and quote requests straight into your CRM with the right details attached.
- POS integration: connect online orders and menus to your point of sale so you are not managing two systems.
- Booking integration: link your site to your booking or appointment tool so availability stays accurate.
- Payments: connect Stripe, QuickBooks and similar tools so payments and invoices line up with your records.
- Email and text workflows: send confirmations, follow-ups and reminders when someone books, buys or reaches out. Texts go only to people who have opted in.
- Calendar sync: keep appointments, jobs and team schedules in step across your tools.
- Custom APIs and data syncing: when an off-the-shelf connector does not exist, we build the connection ourselves.
- Live reporting dashboards: pull numbers from your connected tools into one view your team can check any time.
We work with the tools you already use
You should not have to replace software your team already knows. We start by listing the tools you use today, how information moves between them and where it gets stuck. Then we check what each tool supports, such as an API, webhooks or data exports.
If a tool cannot connect the way you need, we tell you before you pay for anything, and we explain your options. Sometimes the answer is a small custom tool that sits between two systems. If that is the case, our custom software team builds it.
How integration pricing works
Integrations start at $1,500 for a single connection, like website forms flowing into your CRM or bookings syncing to your calendar, usually delivered in about one to two weeks. Projects that connect several systems, sync data both ways or add a reporting dashboard get a written quote. The main factors are:
- How many systems need to connect.
- Whether data moves one way or both ways.
- Whether the tools have a ready API or need a custom connection.
- How much data moves and how often.
- Whether you also want a reporting dashboard on top.
You get a written quote and timeline before work begins. If the integration is part of a new site, the website portion follows our published pricing.
How an integration project runs
- Map your tools. On a call, we walk through the systems you use and where your team loses time.
- Scope and quote. We define exactly what connects to what, then send pricing and a timeline.
- Build and test. We build the connection and test it with sample records before it touches live data.
- Verify with your team. You confirm leads, orders and payments show up where they should.
- Launch and support. We go live and stay on hand if a tool updates or something needs to change.
How we handle your data
Connecting systems means moving customer information, so we treat it carefully. We use encrypted connections between tools, keep API keys out of public code, limit access to the accounts that need it and only move the fields the workflow requires.
We do not make compliance certifications on your behalf. If your business has specific rules about customer data, tell us at the start so we can design around them with you.
Works with a new site or the one you have
We can add integrations to a site we build for you or, in many cases, to the site you already have. If your current site makes connections difficult, we will say so and show you what a rebuild would involve. See our website design service for packages and pricing.
Frequently asked questions
Can you connect my website to my CRM?
Yes. We can send website form fills, quote requests and bookings directly into your CRM with the right fields filled in. We confirm what your CRM supports on the first call.
Do I have to switch software for an integration to work?
Usually not. We start with the tools you already use and check how each one can connect. If one cannot, we tell you before quoting and explain your options.
How much does it cost to integrate my website with other tools?
Integrations start at $1,500 for a single connection. Cost goes up with the number of systems, whether data moves one or both ways, and whether a custom API connection is needed.
How long does a website integration take?
It depends on the number of tools and how complex the connection is. You get a timeline in writing with your quote, before any work starts.
Is my customer data secure when systems are connected?
We use encrypted connections, keep keys out of public code and only move the data the workflow needs. If your industry has specific data rules, tell us early so we can plan for them together.
What happens if one of my tools updates and the integration stops working?
Software changes, so we stay on hand after launch. The same team that built the connection can fix it, update it or adjust it as your tools change.