A strong bakery website includes a custom order form that captures date, servings, flavors and inspiration photos, a way to take deposits and holiday pre-orders with pickup windows, and a gallery of past work. Pinnacle Web Agency builds bakery websites nationwide, with published pricing of $1,999 for a landing page, $3,999 for a 5-page website and $8,999 for e-commerce.
Custom orders are where a bakery site earns its keep
Birthday cakes, wedding tiers, cookie platters for an office party: these orders are high value, and they usually start with a messy back-and-forth over DMs and voicemail. A well-built inquiry form ends that by asking everything up front.
- Event date and pickup or delivery preference, with your lead time stated plainly so last-minute requests self-select out.
- Number of servings, tiers or dozens.
- Flavor, filling and frosting choices from your actual menu.
- A photo upload for inspiration pictures.
- Dietary needs, such as gluten-free or nut-free, if you offer them.
Requests arrive complete, and you can quote in one reply instead of five.
Holiday pre-orders and pickup windows
Pies at Thanksgiving, king cakes, holiday cookie boxes: the week you most need order discipline is the week the phone rings nonstop. A pre-order page with set pickup windows lets customers choose a slot, pay in full or leave a deposit through a processor like Stripe, and get a confirmation by email.
You get a clean list of what to bake and when it leaves the building. When a slot or item sells out, it closes, so you never promise more than your ovens can make.
A gallery that sells the next cake
People choose a custom baker by looking at past work. A gallery sorted by occasion, such as weddings, birthdays, baby showers and corporate, lets a customer find something close to what they want and reference it in their order.
We set the gallery up so you can add new photos from your phone after each order goes out, which keeps your portfolio current without a designer involved.
Ingredients, allergens and the questions you answer every day
"Is this nut-free?" "Do you have anything vegan?" "Is the sourdough made here?" A clear page for ingredients and allergen practices, written in your words, answers these before anyone has to ask and helps cautious customers decide to come in.
The same goes for daily items. A simple "in the case today" section you can update before opening tells regulars whether the cardamom buns are back.
Wholesale accounts and standing orders
If you supply cafes, restaurants or grocers, standing orders often live in texts and a notebook. We can build a private ordering portal where wholesale accounts log in, adjust tomorrow's quantities by a cutoff time and see their invoices, with totals syncing to QuickBooks.
That is custom software, quoted to your accounts and workflow. Not sure if you need it yet? Our custom vs. off-the-shelf guide walks through the tradeoffs.
What a bakery website costs with Pinnacle
Three published packages cover most bakeries:
- Landing Page, $1,999: one page with your story, menu, hours and a custom order form, in about 10 days.
- Website, $3,999: five pages, often home, menu, custom cakes, gallery and contact, in about 21 days.
- E-commerce, $8,999: online ordering for pre-orders, shippable goods and gift boxes, in 30 or more days.
Wholesale portals and POS connections are custom quoted. The website cost guide has more detail, and you can schedule a call any time.
Frequently asked questions
Can my bakery website take custom cake orders with a deposit?
Yes. We build custom order forms that collect the date, servings, flavors and inspiration photos, and we can add a deposit payment through a processor like Stripe once you confirm the order.
How do I take holiday pre-orders online for my bakery?
A pre-order page lists your holiday items with pickup windows and limits, takes payment at checkout and sends confirmations. Items and time slots close when they sell out.
What should a bakery website include?
Your hours and location, a current menu, a custom order form with your lead time, a gallery of past work, allergen information and, if you sell online, ordering with pickup or shipping.
Can wholesale customers order from my bakery online?
Yes. We can build a login portal where wholesale accounts place and adjust standing orders by your cutoff time and view invoices. It is quoted as custom software.
How much does a bakery website cost?
Pinnacle's published pricing is $1,999 for a landing page, $3,999 for a 5-page website and $8,999 for an e-commerce site with online ordering.