Pinnacle Web Agency manages Instagram and Facebook (Meta) ads for U.S. small businesses for $500 a month or 20% of ad spend, whichever is more. Ad spend is paid to Meta directly on your own card, and we typically recommend starting at $500 to $1,000 a month in spend behind fresh content.
Pricing
| What | Cost |
|---|---|
| Ad management | $500/month or 20% of ad spend, whichever is more |
| Ad spend (paid to Meta directly) | We usually recommend starting at $500 to $1,000 a month |
You stay in control of the budget because Meta bills your card directly. Management covers the work; spend covers the audience you reach.
What management includes
- Campaign setup in your own Meta ad account, so you keep the history and the data.
- Audience targeting built around where your customers are and what they're looking for.
- Ad creative cut from your photos, videos and posts into ad formats that fit each placement.
- Budget pacing so spend goes to what's working.
- A monthly results report in plain English.
Fresh content wins
Ads only work as well as the content behind them. Boosting old photos rarely books tables or fills calendars. The best results come from new photos and short videos, or from creator posts run as ads with the creator's permission. If you don't have fresh content, we'll tell you before you spend a dollar, and our team can shoot it.
How we send ad traffic
Clicks need somewhere good to land. We point ads at pages built to convert: a booking page, a menu with online ordering, a quote form or a dedicated landing page. Sending paid traffic to a generic homepage wastes money.
Who it's for
Restaurants and hospitality, home services, studios, shops and local businesses that want a steady flow of customers from Instagram and Facebook alongside search. We keep promotions and targeting within Meta's ad policies.
Frequently asked questions
How much does Facebook and Instagram ads management cost?
Pinnacle charges $500 a month or 20% of ad spend, whichever is more. Ad spend is separate and paid to Meta directly.
How much should a small business spend on Meta ads?
We usually recommend starting at $500 to $1,000 a month in ad spend, then adjusting based on what brings in customers.
Do I own the ad account?
Yes. Campaigns run in your own Meta ad account, billed to your card, so you keep the account and its history.
Do you make the ad creative?
Yes. We cut ads from your photos, videos and posts, and we can shoot new content when you need it.
Is there a contract?
No long contract. Management is month to month.