How people actually pick a pizza place
Ask anyone how they chose where to order pizza last Friday and the answer is rarely loyalty. It is usually some mix of these:
- Do they deliver to me, and how long will it take?
- What style is it? Thin, New York, Detroit, Sicilian, wood-fired, deep dish. People have strong opinions.
- Is there a deal tonight? Two-pie specials and family bundles move a lot of orders.
- Can I order without calling?
Your homepage should answer all four above the fold: a real photo of your pie, your style in plain words, today's special and an Order Now button. Everything else can live further down.
Commission-free ordering through the POS you already use
Delivery apps bring new customers, but paying a commission on your regulars' orders adds up fast. The fix is making your own website the easiest place to order. We connect online ordering to the system you already run in the kitchen, such as Toast, Square or Clover, so web orders print on the same tickets as phone and counter orders.
That means one menu to update, one set of prices, and one place to see sales. Our integrations team handles the connection, including half-and-half toppings, crust and size choices, and modifiers like extra cheese or well done. If your POS has its own ordering page, we can brand it to match your site and make sure every button points to it instead of a third party.
A menu that loads before they lose interest
The most common pizzeria website problem we see is a menu posted as a PDF or a photo of the printed board. It is slow on a phone, hard for search engines to read, and painful to update when cheese prices go up.
We build your menu as a real web page, grouped by pies, specialty pies, wings, salads, sides and desserts, with prices and short descriptions. You can edit it yourself. Because the text is readable, searches like "white pizza" or "gluten free crust" can find you, and AI assistants that answer food questions can read what you actually serve.
Delivery zones, pickup times and late-night hours
Nothing frustrates a customer more than building a full order and learning at checkout that you do not deliver to their street. We put a clear delivery area on the site, with minimums and fees stated plainly, and show estimated pickup and delivery times. If you stay open late on weekends, those hours get their own visible spot, because "pizza open late" is a search people make every Friday and Saturday night.
Holiday hours, game day specials and weather closures can be updated from your phone in a minute so the site never says you are open when you are not.
Catering trays, party orders and weeknight family bundles
Office lunches, team parties and birthday orders are some of a pizzeria's biggest tickets. They deserve more than a line at the bottom of the menu. We build a dedicated party and catering page with tray sizes, how many people each feeds, lead time and a request form or direct ordering for larger quantities. Family bundles for weeknights can sit on the same page so busy parents find a full dinner in one click.
What a pizzeria website costs
A one-page site with your menu, hours and an order button runs $1,999 and takes about 10 days. A 5-page website with full menu, ordering, catering, about and contact pages runs $3,999 and takes about 21 days. If you also sell sauce, gift cards or merch online, e-commerce starts at $8,999 and takes 30 days or more. POS and ordering connections are quoted based on your system. Monthly SEO runs $999, or $1,399 with AI search optimization, for sites up to 25,000 monthly users. See our restaurant websites page for more on menus and reservations, or start a project.
